API Partners with onOne software

API is pleased to announce it's first affiliate relationship... onOne Software! now your question is "what is an affiliate relationship?" and "what does that have to do with me?" well, it's kinda like a partner, a friend in the business, or your favorite family member.

because onOne software has the same philosophies / interests / mindset about photography as API, we approached Patrick Smith a couple of months ago and asked if he would be interested in promoting our workshop discount to all onOne customers. well one thing led to another and we have several exciting programs and discount offers planned for this year.

probably the most exciting (and the first to kick off this partnerships) is that onOne has extended a generous 25% discount on all software purchases (til the end of June), to all attendees of API workshops (both past, present anf future). onOne's flagship software is Plug-in Suite 4, which includes genuine fractals, mask pro, photoframe, phototune, focalpoint and phototools. while most of you know that genuine fractals is the industry standard for increasing image size well over 1000%, without the loss of sharpness or detail, this photographer is here to say that the other PS4 plug-ins are just as important for image manipulation, ultimely saving post production time and money.

to take advantage of this discount, simply go to www.ononesoftware.com and use the code ADKPI at time if checkout.

stay tuned for more earth-shattering announcements like this. check the API blog periodically for exclusive discounts, last minute workshop updates and offers, amazing tips and tricks from your friendly neighborhood instructors, and the occasional sneak peak into...

carpe diem, lightwriters

top 5 things i take in the field

i'm no les stroud but survival is very important to me. isn't it to you?
these are the top 5 things i must take with me when i pack up my gear and head out in the field:

1. head lamp or mag light (sometimes both). remember, you've hiked deep into the woods to get that perfect sunset shot with the reflections and mist you finally take a peak outside your view finder and holy $@%#... it's pitch black. where's the trail? LIGHT.
2. WATER. my lowepro dryzone has a small bladder (as do i) and a hose, but if i'm traveling light, i take a nalgene bottle (sometimes i mix in gatorade). can you find the two (shameless) product plugs in that sentence?
3. emergency pauncho. this could be something as simple as an extra large trash bag. something i can cut a few holes in and wear, cover my gear or cut open like a tarp to make a quick shelter. SHELTER.
4. swiss army knife... including magnifying lens (fire - ugh), various screw drivers, knife, saw, tweezers, toothpick (you never know), scissors, bottle opener (what if your rescuer arrives with a cold brew). WEAPON.
5. energy bar. remember, you got up before the coffee, it's about 10 am and you got some great sunrise shots but now you're stomach is reminding you that you missed the most important meal of the day. break out that carrot cake clif bar and wash it down with some orange gatorade! FOOD.

a lot of this goes way back to the days when i was a boy scout. yes, i was a scout... loved every minute of it. in fact my motto has always been "be prepared". in fact, i'm thinking that might just be my next tattoo.